AI, SEO AND CONTENT MARKETING: A NEW SYNERGY FOR DIGITAL COMMUNICATION

Sofia Treu, CEO of Post Imprese

Olga Baratto, head of brand and communications Marketing Arena

Marco Boventi, director Post Comunicazione

Luca Schibuola, HO SEO Marketing Arena

This seminar will explore the growing role of AI in digital communication. It will examine AI applications in creating personalized content, managing marketing campaigns, and optimizing search engine performance (SEO). The discussion will focus on how AI can enhance the effectiveness of communication strategies, boosting engagement and online visibility. Additionally, practical examples will be presented, showcasing how AI can be used to analyze user behavior and tailor content to meet their needs.