DESIGN LEADERSHIP. COMPANIES AND THE TRANSFORMATIVE POWER OF DESIGN

Friday 27 september / time 16.30-17.45
Camera di Commercio di Trieste

Piazza della Borsa, 14, Trieste, TS, Italia

Sezione Calendar

Lingua

In occasione della presentazione di Design Leadership. Il potere trasformativo del design in azienda di Eriq Quint, Gerda Gemser, Giulia Calabretta (Post Editori)

Interview with

Eric Quint, former senior vice president and chief design and brand officer of 3M, author of Design Leadership. Elevating design at a scale (Stanford Business Books)

Abstract

Design leadership plays a crucial role in the success of modern organizations. At Trieste Next, Eric Quint, former Senior Vice President and Chief Brand and Design Officer at 3M and Vice President at Royal Philips, will lead us on a journey based on the book he co-authored with Gerda Gemser and Giulia Calabretta. He will explore how to elevate design and strategically integrate it within companies: effective design leadership can optimize organizational structure and foster a corporate culture focused on innovation.